BackendMagento 2 Google Analytics 4 (GA4) Using GTM
Our Magento 2 Google Analytics 4 (GA 4) using GTM extension allows you to connect your Magento 2 store to the latest Google Analytics (GA4) versions. It offers you rich data on every activity of your visitor.
Key Features:
- Enables Magento 2 GA4 integration via GTM.
- In-built events for eCommerce tracking.
- Supports parallel tracking with UA property.
Screenshots
Google Analytics 4 (GA4) is the future of web tracking! It offers rich data tracking & reporting features as compared to Universal Analytics (UA). Unlike the older version, GA4 uses better and more precise data tracking through its event-based tracking model. It combines the web + app properties for unified data tracking. Ecommerce brands can unleash the power of this advanced tool to track each step of their customers' journeys & make better business decisions.
Magento 2 Google Analytics 4 (GA4) Using GTM enables seamless integration for rich eCommerce data tracking & reporting via the Google Tag Manager. The module offers built-in eCommerce events for advanced tracking of customer journeys out of the box. Track each and every step of the customer's journey in your store and make data-driven decisions for your business with Magento 2 GA4 integration extension.
How Magento 2 Google Analytics 4 (GA4) Using GTM Extension Work?
The Magento 2 Google Analytics 4 (GA4) Using GTM Extension uses Google Tag Manager to set up GA4 in Magento 2. Once configured, the GTM code is added to the header of all Magento 2 pages, enabling client-side (browser) data tracking. Each user is assigned a unique client ID, and all the data is sent for server-side tracking.
The Magento 2 GA4 module uses the GTM API to send all the data to GTM via HTTP requests. Thus, the data collected from the users are sent to the Google Analytics 4 property via the Measurement Protocol.
Awesome plugin and great customer support
We had a small issue with the plugin but the customer support was super fast to help us.
Extremely helpful insights
Meetanshi's Magento 2 GA4 is a must-have for any M2 store owner. Seamless integration and great support from the team. Highly recommend it.
GA4 integration was easy
I highly recommend Meetanshi's Magento 2 Google Analytics 4 solution to any Magento store owner. Works and syncs perfectly
Quick and seamless GA4 integration
Implementing GA4 was very easy with Meetanshi's Magento GA4 extension. Integration was seamless and quick. I am now able to track and analyze all events in detail and make data-driven decisions for my store.
Awesome plugin, thank you so much!
I finally took some time to try the new GA4 and wanted a simple way to implement the tracking code for my M2 store. Since GA4 was only released in October 2020, I was afraid there wouldn't be a plugin that would meet this need. I was wrong! The plugin was installed with no issues and I was able to simply copy and paste my measurement ID. It worked immediately! Awesome plugin, thank you so much!
ga4 setup guide is informative and extension works best
I've zero knowledge when it comes to google analytics. after purchasing google analytics 4 module from meetanshi, their setup guide was saviour for me to configure it. till date, it records and tracks data without any issue. very happy with the module.
the only google analytics extension with proper tracking
I used google analytics 4 for magento 2 from 3 different vendors and had to request the refund as they had a lot of bugs and the data was not tracking properly. this one from Meetanshi is recording data properly and has no issues.
simple and fast ga4 integration
exactly what an extension should work like, ga4 by meetanshi is simple and fast to integrate.
#1 google analytics 4 module
No one can compete meetanshi be it conding standard, explaination of configuration through guides or support. I'm using a few extensions from them. recently installed ga4 and it's #1
Best GA4 module with no bugs
I have purchased GA4 extension from Meetanshi a few days back, it has no issue like the previous ones I tried and installed. Happy with the support team as they help whenever i contact with a query
early move to ga4 turned out perfectly
after getting a number of mails from google analytics, i contacted meetanshi to make a move from ga3 to ga4. their extension captures data without any issue. the move to ga4 turned out perfectly
ga4 magento 2 module with 0 issues
before implementing ga4 in my magento 2, i compared, purchased and tested extensions from 3 different vendors. metanshi's ga4 works without any issue and they provide easy to configure guide and prompt support.
tracking data perfectly
After purchasing the extension, i followed the guide to configure and they have explained everything in detail. For further testing i contacted the team and they explained me to track a test order. Till date, it captures data perfectly. the best magento 2 google analytics 4 extension in the market. would recommend for sure
Solid extension and works as described
I was in a hurry to migrate to GA4 in my website and contacted the team to install and configure the extension. Everything works as needed and the service is very professional. I can see the data in analytics is tracking perfectly. Thanks team Meetanshi for great work. I would surely recommend this module to everyone!
happy with the ga4 module
As I heard google analytics 3 is ending in july 2023, I was looking to integrate GA4 in my store. After comparing all the extensions in SERP, I decided to go with meetanshi's M2 Google Analytics 4 extension. So far so good. Tracks data perfectly. would surely recommend.
Amazing module & thanks for the quick response!
I purchased this extension and it really works great. I had some issues but the team members helped & provided me with quick response. Presently, it works exactly as expected. Thanks to Meetanshi for introducing the extension and overall this extension is excellent. Easy to use. Would recommend to others!
Helpful module to add eCommerce tracking feature
GA4 extension is very useful to add an eCommerce tracking feature. It makes the task much easier as everything seems automated. The module works best is best extension for Magento 2 stores. Well done guys and keep the good work going. Thank you for such a great development. I would surely look forward working with team Meetanshi in the near future!
Great value for money!
A much-needed extension at an affordable rates. It is a great module if you are using Google Analytics for your online store. The module exactly works as promised and offers an easy way of eCommerce tracking. We are using number of extensions from Meetanshi and they deliver great work with best quality.
Works as expected!
Amazing extension! Really easy to use extension. I installed the extension and was able to connect Google Analytics 4 with my Magento 2 store in no time. I really loved the built-in events that makes the tracking easier. I highly recommend!
such a time saver module
immediately after the announcement of universal analytics end of support, my client asked for the quick integration of GA4 with magento2. I found meetanshi's magento 2 ga4 extension the best after comparing with others, purchased it and configured it within a few minutes. would definitely recommend
Everything works as needed.
Meetanshi's GA4 module is easy to integrate and configure with a few clicks. While migrating from standard analytics to GA4, it helps to track the detailed and enhanced anlytical data. Highly recommended
Superb Google Analytics 4 extension that i've ever used!
Liked the module. I tried integrating GA4 manually, but creating data layers was a bit difficult task. Using Meetanshi's Magento 2 Google Analytics 4 using google tag manager, integration has been much easier than ever. Thanks for such a great integration. Thumbs up
Write Your Review
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31 July, 2023
1.0.7
- Added server-side code to track purchase event.
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16 May, 2023
1.0.6
- Code improvement and bug fixes.
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3 May, 2023
1.0.5
- Code improvement and bug fixes.
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15 Feb, 2023
1.0.4
- Code improvement and bug fixes.
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09 Dec, 2022
1.0.3
- Added refund event.
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02 Nov, 2022
1.0.2
- Minor bug fixes and Code Improvement.
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21 October, 2022
1.0.1
- Minor bug fixes.
- Does Magento 2 support Google Analytics 4?
Yes, Magento 2 does support Google Analytics 4 by manual set-up and installation. However, it can be a time-consuming and complex task. Magento 2 Google Analytics 4 (GA4) extension by Meetanshi streamlines the integration with built-in events via Google Tag Manager. - How to integrate Google Analytics 4 with Magento 2?
To integrate Google Analytics 4 with Magento 2, create a GTM account and container, enter the GTM Js and Non-Js codes in the respective fields, and configure the extension. Finally, generate the JSON file and import it to the Google Tag Manager to create tags and events. - Is this Magento 2 GA4 extension compliant with the GDPR law?
Yes, Meetanshi's Magento 2 Google Analytics 4 (GA4) Using GTM extension fully complies with the EU's GDPR law. - Does this Magento 2 Google Analytics 4 extension support parallel tracking with UA?
Yes, installing Magento 2 Google Analytics 4 (GA4) extension by Meetanshi supports parallel tracking with UA. It will not affect your existing Universal Analytics (UA) configuration, allowing you to use both properties separately. - Do I need a developer to use the extension to implement GA4 in Magento 2?
No, our extension is easy-to-use and requires no technical assistance from developers to implement Google Analytics 4 (GA4) With GTM Support Magento 2. You can refer to our extension user guide for your reference or contact our support team for any additional assistance. - Do I need to create Magento GA4 eCommerce events using this extension manually?
No, you do not need to create any eCommerce events manually. Meetanshi's Magento 2 Google Analytics 4 (GA4) Using GTM extension comes with all the basic eCommerce events out of the box.
Features of Magento 2 Google Analytics 4 (GA4) Using GTM Extension
- Track product impressions & clicks by position on the Category pages.
- Track product impressions & clicks by position on the Search Result pages.
- Track product impressions & clicks by position in the Related, Up-sell, and Cross-sell sections.
- Track the number of times a product was added/removed from the cart/wishlist/compare.
- Track the number of times a product was included in the checkout process.
- Track each step of checkout, such as:
- Billing Address
- Shipping Address
- Payment Options
- Shipping Options
- Track purchases with/without shipping fees and tax. Choose between subtotal and grand total on the order success page.
- Track successful order placement via custom order success page URLs.
- Track coupon usage, product brand, and refunds.
- Track child and parent products. Also compatible with product variants & custom options.
- Include or exclude tracking orders with zero subtotal.
- Magento 2 GA4 extension supports multi-currency purchases & multiple stores.
- Completely compatible with Varnish & Full Page Cache.
- Persistent Data Management.
The Ultimate Magento 2 Google Analytics 4 (GA4) Solution
Magento 2 Google Analytics 4 integration is the ultimate solution to get your store ready with the latest Google Analytics version. Our easy-to-set-up module enables Magento 2 GA4 implementation in less than 30 minutes.
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Quick Integration of Magento 2 GA4 via GTM
Meetanshi's Google Analytics 4 module for Magento 2 works via Google Tag Manager. Just enable the extension from the backend and enter the GTM JS & non-JS codes. This will add the Google Tag Manager code to all the pages in your Magento 2 store, enabling site-wide tracking of user data. The module also integrates with GTM API to send the events through HTTP requests.
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Fully Customizable Backend Options
In the extension backend, you can map the product identifier with Magento 2, enable product brand & variant tracking, and choose to calculate the order success page total from Sub Total and Grand Total. Furthermore, you can configure the extension to exclude/include tax and shipping from the transaction, define a custom order success page URL, exclude zero-value orders, and configure tracking for parent-child products.
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Complete Customer Journey Tracking
Google Analytics 4 uses an event-based tracking mode, providing a complete view of the customer's journey with the store. Our extension supports tracking the customer journey to get a complete funnel view of your store pages through explorations.
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Auto-Generate JSON for GTM Tags & Events
Meetanshi's Google Analytics 4 (GA4) With GTM Support Magento 2 extension generates a JSON file containing the GTM tags and events with a single click. This enables the easy creation of eCommerce tracking events in Google Analytics 4 without manual effort.
Note: The Magento 2 GA4 extension may not work properly if you already have any other SEO-related or GTM extension installed in your Magento 2 store.
Why Connect Magento 2 with Google Analytics 4?
Google has deprecated the Universal Analytics. Google Analytics 4 (GA4) is the only available option to use Google Analytics and continue collecting data. The GA4 version is simply better, more powerful, and more precise than the UA, especially for eCommerce store owners. Here are the top reasons to connect GA4 Magento 2.
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Event-based Model for Precise Tracking
Google Analytics 4 (GA4) introduces a whole new data tracking model, which is more powerful and flexible than Universal Analytics. Every interaction, occurrence, or action is considered an event in Google Analytics 4. This unlocks the opportunity to track specific interactions of the user with the website/app.
By default, the platform offers a few built-in eCommerce tracking events, useful for online store owners. You can also create a custom event in Google Analytics 4 to track specific interactions of the user with your site.
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Unified Tracking of Web + App in Single Property
The earlier version of Google Analytics, i.e. Universal Analytics, required different properties for both web and app. They have been unified under a single property in Google Analytics 4. The platform allows tracking & reporting data from multiple data streams such as Web and, Android & iOS Apps. Switching from UA to GA4 nullifies the need to create multiple properties for multiple data streams and helps you get a bigger picture of your business.
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Enhanced Measurement for Better Business Decisions
Google has focused more on the user experience metrics in the latest version of the analytics tool. Unlike Universal Analytics, which just offered page views for measuring the user experience, GA4 offers much better metrics such as Page Views, Scrolls, Outbound Clicks, Site Search, Video Engagement, File Downloads, and Form Interactions.
These UX metrics unlock the opportunity to understand user behavior and make better decisions to improve the user experience.
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Predictive Metrics to Stay Ahead in Business
The all-new Google Analytics 4 (GA4) platform is powered by AI & ML capabilities. It offers predictive metrics for forecasting future sales & revenue based on previous data. Leveraging such predictive metrics for your Magento 2 store, you can always stay ahead of the market demand and improve the overall efficiency of your business operations.
Supported eCommerce Tracking Events
Magento 2 Google Analytics 4 (GA4) extension makes it easy for the admins to track important eCommerce events in the store. The extension facilitates tracking the following events in Magento 2 through GA4:
| Event | Triggers when |
|---|---|
| add_payment_info | a user submits their payment information |
| add_shipping_info | a user submits their shipping information |
| add_to_cart | a user adds items to cart |
| add_to_wishlist | a user adds items to a wishlist |
| add_to_compare | a user add items to compare |
| begin_checkout | a user begins checkout |
| purchase | a user completes a purchase |
| remove_from_cart | a user removes items from a cart |
| select_item | a user selects an item from a list |
| view_cart | a user views their cart |
| view_item | a user views an item |
| view_item_list | a user sees a list of items/offerings |
| apply_coupon_code | a user applies coupon code |
| remove_coupon_code | a user removes coupon code |
| refund | one or more items is refunded to a user |
Now, the turn is yours! Install the Magento 2 Google Analytics 4 (GA4) Using GTM extension and start leveraging the benefits of a futuristic web analytics platform.
- Magento 2 Google Analytics 4
- Google Analytics 4 Magento 2
- Magento 2 GA4
- GA4 Magento 2
- Google Analytics 4 for Magento 2
- Setup Magento 2 GA4 with GTM
- Magento 2 Google Analytics 4 Enhanced eCommerce Tracking
- Magento 2 GA4 Integration
- GA4 Integration with Magento 2
- Magento 2 Google Analytics 4 Integration
- Magento 2 Google Analytics 4 Extension
- Magento 2 GA4 GTM
- Magento GA4
- Magento 2.4.4 GA4
- Magento 2.4.5 GA4
- Magento 2.4.6 GA4
